We’re pleased to announce that Rewards1 now offers World of Warcraft GOLD as a reward that you can redeem for your points. You can find a choice of vendors and their specific instructions under:
Redeem->Game Gold
Please note that we can only order from our approved vendor list, and that we only support World of Warcraft at this time. (others may follow if there’s enough demand)
And for those of you who refer, this is a great new marketing angle 
~Enjoy